Ashland University Identity

Ashland University was stuck with an outdated logo that was difficult to reproduce, used outdated fonts, and relied too heavily on the school colors: purple and gold. The redesign needed to engage students, connect people with their beautiful main campus, and give them a new color palette that would allow the University to expand their design options while still keeping the traditional colors front and center. Bright new colors and high-impact photography, combined with the new logo, has rejuvenated their brand presence from the internet to their printed materials.